Brand identity is one of those concepts that gets bandied around a lot, and sometimes wrongly. Given the critical role it plays in establishing a successful brand, it is critical that we fully comprehend its significance.

Take a look at the world’s most prominent brands to get a feel of the importance of brand identification. A single glimpse at each of the household names is enough to elicit unique thoughts and connections we have developed with those companies through time.

So, brand identity is crucial, but what is it exactly? This article will address that question, as well as many others concerning brand identification.

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